EDPB Clarifies Consent Requirements for 'Pay or Okay' Models
The European Data Protection Board has adopted a significant opinion on the 'consent or pay' model increasingly used by large online platforms. The EDPB stated that in most cases, these platforms will not be able to comply with the GDPR's requirements for valid consent if they only present users with a binary choice between consenting to personal data processing for behavioral advertising or paying a fee. The board highlighted that consent must be freely given, and the lack of a genuine choice can invalidate it. It also strongly encourages platforms to develop a free 'equivalent alternative' that does not involve behavioral advertising, suggesting this as a key way to ensure choice is real.